Goals Assignment Example | Topics and Well Written Essays - 250 words

Goals - Assignment Example Firstly I would probably not make a lasting impact on the overall management of the firm which would hurt my chances of getting rehired. Secondly I would probably not learn a number of necessary tips from skilled professionals and lastly the job task could possible become more difficult which could hurt my overall performance. I postulate this because much of the information needed to be an effective auditor in my opinion can be gained in a short time when explained by a skilled professional but may take a great deal more effort to learn if that same information has to be learned organically. In regards to the techniques discussed in A Coaches Playbook for Leaders it is my opinion that one of the most exemplified coaching practices was clarifying roles and goals. On my very first day my roles and responsibilities were covered extensively, and in my opinion this will prevent me from overstepping any boundaries and ensuring that I stay on target with my work project. Since that original meeting I have received meaningful and positive feedback from my manager. Although I have not accomplished much in my internship, I had my manager look over my work thus far and he was able to identify that I was remaining on target. This not only motivated me to want to continue to impress him but I believe that this strategy will ensure that I produce meaningful and effective work that is tailored to the standards of my

The Tourism Industry, in Dubai and Turkey Research Paper

The Tourism Industry, in Dubai and Turkey - Research Paper Example Both Dubai and Turkey depend tremendously on tourism for revenue generation as well as a source of income and employment. Both countries show considerable hospitality towards tourism by using incentives as well as having scrupulous tourist infrastructure and appropriate staff. Government in both Turkey and Dubai provide sufficient funding to the tourism industry. Both regions have also suffered a setback due to stigmatization from the west especially after the September 11 2001 bombing in the United States, which was linked to persons from the Middle East. This greatly affected the tourism industries over the last decade. Dubai and Turkey differ in the type of visitor sites they have preserved. Dubai is one of them most recommended tourist destination in Middle East for tourists mostly from Arab, Asia and European. Visitors are primarily business people or shoppers. The city of Dubai is a lovely site due to the elegant shopping malls as well as outstanding hotels and restaurants. Mos t tourist sites are artificially assembled. There are few and less impressive natural tourist sites. Turkey is endowed with stunning natural sites such as the outstanding coastline, archaeological sites, and the appurtenant climate. Another attraction for tourist in turkey is the long summer (United Arab Emirates Web; Kassam, & Choufany Web). The Dubai tourism sector is as well as the government is extremely accommodating to visitor as they provide excellent guidance for visitors as well as tax-free shopping. The government also offers incredible transport for tourists. Dubai has airline links with almost all countries in the globe. On the other hand, Turkey is linked to Europe by suspension bridges. The airlines are not as extensive as those for Dubai (Organisation for Economic Co-operation and Development 210-212; United Arab Emirates Web) Factors enhancing tourism in Dubai include desirable but cheep tourist hotels, good security, magnificent shopping malls with variable product prices. Dubai is therefore considered to have one of the best catering to tourists. Turkey government, according to (Organisation for Economic Co-operation and Development 209) has ratified a tourism encouragement act to boost tourism development. The act allows for employment of foreigners especially in tourism and airlines sectors as well as provision of land for tourism investment. Turkey’s culture is a combination of Asian as well as western culture, which makes it accommodative for tourists from Europe, and other regions of the world. Dubai on the other hand follows Asian cultures quite strictly (United Arab Emirates Web; Organisation for Economic Co-operation and Development 210-211). The Target Markets and Different Market Segments Dubai Has Targeted In the Past or Should Target In The Future In Dubai, tourism is a major source of income for the city. The tourism sector in Dubai receives about eight million tourists every year from various parts of the world especially from Europe and some Asian countries. The high number of visitor is due to the great hospitality and use of incentives to encourage tourists. However, the industry hopes to increase this number to about fifteen million tourists by 2015 (Kassam, & Choufany Web). In the past, Dubai has vastly depended on it superb shopping malls and exceptional airline services to entice business people and shoppers. Dubai is attempting to reconstruct the tourism industry to be sustainable. In future, Dubai targets the medical tourist market by improving the health facilities to provide expert medical services, which will attract and encourage visitors to Dubai. They are already advertising

Amazon Web Services Aws Computer Science Essay

Amazon Web Services Aws Computer Science Essay Amazon Web Services is a collection of  web services that together make up a  cloud computing  platform, offered over the Internet by  Amazon.com.   AWS or Amazon Web service is a suite of products used for hosting that aims to take the trouble out of traditional hosting solutions. Dropbox , Reddit and many other services use Amazon web Service. AWS isnt just used for storage, It can also be used to host a couple of servers  on AWS and quite efficiently too. It can be used host a large scale of applications such as a backend program for an iPhone application or a large server for a banking industry. The below Image shows the services provided by Amazon Web Services The reasons why we have chosen amazon web service as opposed to its competitors are listed below. 1. Flexibility The most important feature of the Amazon Web Service is the flexibility it gives to its user. All the service hosted work and communicate together with the application to automatically judge demand and handle the work accordingly. The making use of Application Programming Interfaces (APIs) provided by Amazon and the Amazon Machine Images (AMIs) we create, we can have a solution which is completely customized and one that provisions a server instance in less than ten minutes, and is ready to accept connections once it comes online. The instances can then be quickly shut down when they are no longer needed, making server management at the easiest ever. It also provides the Auto Scaling and Load Balancing features which enhances the flexibility of Amazon Web Service. 2. Performance The AWS is the fastest among the entire service provider available. The Elastic Block Storage (EBS) is nearly as fast as S3, but provides different features. EC2 Compute Units provides Xeon-class performance to the user at an hourly rate. The reliability is better with Amazon Web service than most other private datacenters in the world, and if there is a problem in the server, youre always still online, but with reduced capacity. An example of this is the recent outage that happened in the Northern Virginia cluster of AWS, one of Amazons primary datacenter farms in the United States. It affected Reddit, WordPress.com, and several other major sites which had used Amazon Web Service. These sites were still online but in a read-only mode, as Amazon had to shut down writing to their backend storage until they could resolve the problem. In a traditional hosting environment, this probably would have meant a longer downtime and 404 errors (Page not found) as the websites would have stopped responding. But in a truly cloud-hosted environment like AWS, theres enough separation between processing and storage that sites can remain online and continue generating revenue even with reduced functionality. But the primary performance power of Amazon Web Service is in the storage. The distributed nature of Elastic Block Storage (EBS) and Amazon Simple Storage Service (S3) yields millions of inputs and output operations per second to all its instances. Imagine of it like having a raid array of Solid State Drives on a particular computer with incredible bandwidth, and you have a storage system which is capable of vast scaling, with an approximate reliability of 99.999999999%. 3. Pay for what you use Pricing The pricing policy used by Amazon Web Service is very different from most of the other service providers. Every service provided by Amazon Web Service is a la carte, meaning you pay for what you use. This makes it very useful for server infrastructure, when the traffic is very bursty, especially when the site is large. Consider a scenario when you need to develop an application to showcase it at an event for a very short duration of time. If we were to use a traditional service provider we would be tied up to a year contract but using amazon web service we pay for what we use, and also we pay for the CPU usage and not by the duration alone. This way the user does not have to worry about the performance as the AWS Auto scaling would create a new Instance and balance the load. 4. The Free Tier The free tier provided by AWS on user registration, provides enough credit for a user to run an EC2 micro instance 24/7 all month. It comes with Simple Storage Service, EC2 compute hours, Elastic Load Balancer time, and much more. This gives developers a chance to try out Amazon Web Services Application Programming Interface in the software they develop, which not only enhances their software, but also ties them to Amazon which would benefit Amazon in the long run. 5. Deployment Speed The biggest difficulty in developing an application is in during the deployment of the application. Traditional service providers take somewhere from 48-96 hours to provision a server. Then the developer needs to spend an extra few hours tweaking it and getting everything tested. Amazon Web Services shrinks that deployment time to minutes. By making use of the Amazon Machine Images, we can have a machine deployed and ready to accept connections in a very short amount of time. This is important when, for example, we are running a promotion that generates heavy traffic at certain specific intervals of time, or when flexibility is required to handle the demand when a new product is released. Competitor Comparison: Company Specification Computing Category Iaas Iaas Control Interface Web Based Application/Control Panel Web Based Application/Control Panel Application Programming Interface Application Programming Interface Command Line Graphical User Interface Guaranteed Network Availability 99.999% 100% Pricing Information Subscription Type Use Based and Subscription Plans Use Based Pricing Information http://aws.amazon.com/ec2/#pricing https://www.lunacloud.com/en/cloud-server-pricing Inbound Bandwidth Price 0 Cents 0 Cents Outbound Bandwidth Price 12 Cents per GB Used 10 Cents per GB Used Base Plan Cost $0.08 per hour $0.02 per hour Base Plan Details 1.7GB RAM, 160GB local storage, 1 EC2 Compute Unit 512 MB RAM, 1 vCPU, 10 GB DISK 2 cents/hour Features Free Support Not Available Yes but Limited Free Security Features Advanced Firewall Critical Data Privacy Custom/Secure Permissions Failover Features Advanced email/password Security Advanced Firewall Failover Features Persistency Snapshot Backup Paid Security Features Advanced Firewall Critical Data Privacy Data Encryption Intrusion Detection Persistency Snapshot Backup Backup Storage Snapshot Backup Auto scaling Yes, Free Yes, Free Load Balancing Yes, With Charge Yes, Free Monitoring Yes, Free Not Available Virtual Private Servers Yes, With a charge Yes, With a charge Root Access Yes Yes File Hosting Service Yes, With a charge Web Hosting Service No Yes, Free Compatibility Compatible Operating Systems Cent OS 5.4 Debian Fedora Gentoo Linux Open Solaris OpenSUSE Linux Red Hat Enterprise Linux SUSE Linux Oracle Enterprise Linux Ubuntu 10.04 Ubuntu Linux Windows Server 2003 Windows Server 2008 Cent OS Debian Fedora 11 Linux Operating Systems OpenSUSE Linux Red Hat 5.1 Ubuntu Linux Windows Server 2008 Processor 32 Bit and 64 Bit 64 Bit Programming Languages Supported Java PHP Python Ruby The cloud computing provider offers root access to the servers, all the programming languages are supported by the provider. WinDev The cloud computing provider offers root access to the servers, all the programming languages are supported by the provider. http://partnerweb.vmware.com/GOSIG/home.html http://www.smallnetbuilder.com/cloud/cloud-services-apps/350-5-reasons-why-amazon-web-services-takes-traditional-servers-to-school

Volcanism of Long Valley, California: The Bishop Tuff Eruption Essay

Volcanism of Long Valley, California: The Bishop Tuff Eruption The west coast of North America has been tectonically and volcanically active for billions of years. The Sierra Nevada Mountains in eastern California were born of volcanoes, and magma has been erupting in the Long Valley to the east of the mountains for over three million years (Bailey, et. al., 1989). However, the climactic eruption of the region occurred relatively recently in the region's geologic history. About 760,000 years ago, a huge explosion of magma warped the Eastern Sierra into the landscape that exists today. The eruption depleted a massive magma chamber below the earth's surface so that the ceiling of the chamber imploded, forming what is now known as the Long Valley caldera. The caldera is at the eastern base of the Sierra Nevada Mountains, about 50 km northwest of the town of Bishop, and 30 km south of Mono Lake (Bailey, 1976). The ejecta from the eruption moved over land and through the air: the ash that fired out of the volcano was blown as far east as Nebraska in a huge, dark cloud of plinian ash. A nuee ardente billowed over the rim of the volcano and spread lava to the south, east and north, forming a volcanic outcrop now called the Bishop Tuff. Today, an expanding resurgent dome in the center of the depression indicates current magmatic activity beneath the caldera, and earthquake swarms in the last 25 years could also be linked to subsurface magma movement. Clearly, the Long Valley caldera is not dormant, so understanding the eruption that formed the caldera and surrounding features is essential to assessing the region's current and, more importantly, possible future activity. Volcanic activity existed prior to the Bishop Tuf... ...A. and David P. Hill. Magmatic Unrest at Long Valley Caldera, California, 1980-1990. The Long Valley Caldera, Mammoth Lakes, and Owens Valley Region; Mono County, California. Joan Baldwin, et. al, editors. South Coast Geological Society. Annual Field Trip Guide Book. No 27. Sept 1999. Francis, Peter. Volcanoes: A Planetary Perspective. Clarendon Press, New York. 1992. pg. 292-4. Hildreth, Wes and Gail A. Mahood. Ring-fracture eruption of the Bishop Tuff." Geological Society of America Bulletin. v. 97. p. 396-403. April 1986. Lipshie, Stephen R. Geologic Guidebook to the Long Valley-Mono Craters Region of Eastern California. Second Edition. South Coast Geological Society. Santa Ana. 2001. Sheridan, Michael F. Fuarmolic Mounds and Ridges of the Bishop Tuff, California.Geological Society of America Bulletin. v. 81. March 1970. pg 851-868

Chidren’s Literature Essay

Children’s literature (also called juvenile literature) consists of the stories (including in books) and poems which are enjoyed by or targeted primarily at children. Modern children’s literature is classified in different ways, including by genre or the intended age of the reader. Children’s literature has its roots in the stories and songs that adults told their children before publishing existed, as part of the wider oral tradition. Because of this it can be difficult to track the development of early stories. Even since widespread printing, many classic tales were originally created for adults and have been adapted for a younger audience. Although originally children’s literature was often a re-writing of other forms, since the 1400s there has been much literature aimed specifically at children, often with a moral or religious message. To some extent the nature of children’s fiction, and the divide between older children’s and adult ficti on became blurred as time went by and tales appealing to both adult and child had substantial commercial success. There is no single, widely accepted definition of children’s literature. It can be broadly defined as anything that children read, but a more useful definition may be fiction, poetry, and drama intended for and used by children and young people, a list to which many add non-fiction. Nancy Anderson of the College of Education at the University of South Florida defines children’s literature as all books written for children, â€Å"excluding works such as comic books, joke books, cartoon books, and nonfiction works that are not intended to be read from front to back, such as dictionaries, encyclopedias, and other reference material†. Classifying children’s literature is equally confusing. As the International Companion Encyclopedia Of Children’s Literature says, â€Å"The boundaries of genre†¦ are not fixed but blurred.† Sometimes no agreement can be reached even on whether a given work is best categorized as adult or children’s literature, and many books are marketed for both adults and children. J. K. Rowling’s series about Harry Potter was written and marketed for children, but it was so popular among children and adults that The New York Times created a separate bestseller list for children’s books to list them. When people think of children’s literature they probably mean books, or at least print. But narratives existed before printing, and the roots of some best-known children’s tales go back to storytellers of old.Seth Lerer, in the opening of Children’s Literature: A Reader’s History from Aesop to Harry Potter, says â€Å"This book presents a history of what children have heard and read†¦ The history I write of is a history of reception†. Classification Children’s literature can be divided a number ways. Two useful divisions are genre and intended age of the reader. By genre A literary genre is a category of literary composition. Genres may be determined by technique, tone, content, or length. Anderson lists six categories of children’s literature, with some significant subgenres:[8] * Picture books, including concept books (teaching an alphabet or counting for example), pattern books, and wordless books. * Traditional literature, including folktales, which convey the legends, customs, superstitions, and beliefs of people in past times. This genre can be further broken down into myths, fables, legends, and fairy tales. * Fiction, including fantasy, realistic fiction, and historical fiction. * Non-fiction. * Biography and autobiography. * Poetry and verse. By age category The criteria for these divisions are vague and books near a borderline may be classified either way. Books for younger children tend to be written in very simple language, use large print, and have many illustrations. Books for older children use increasingly complex language, normal print, and fewer, if any, illustrations. * Picture books, appropriate for pre-readers or ages 0–5. * Early reader books, appropriate for children age 5–7. These books are often designed to help a child build his or her reading skills. * Chapter book, appropriate for children ages 7–12. * Short chapter books, appropriate for children ages 7–9. * Longer chapter books, appropriate for children ages 9–12. * Young-adult fiction appropriate for children age 12–18. Illustration Children’s stories have always been accompanied by pictures. A papyrus from Byzantine Egypt shows illustrations accompanying the story of Hercules’ labors. Today children’s books are illustrated in a way that rarely occurs in adult literature in the 20th or 21st century, except in graphic novels. Generally, artwork plays a greater role in books intended for the youngest readers (especially pre-literate children). Children’s picture books can be an accessible source of high quality art for young children. Even after children learn to read well enough to enjoy a story without illustrations, they continue to appreciate the occasional drawings found in chapter books. According to Joyce Whalley in The International Companion Encyclopedia of Children’s Literature, an illustrated book differs from a book with illustrations, in that â€Å"a good illustrated book is one where the pictures enhance or add depth to the text. Using this definition, the first illustrated children’s book is considered Orbis Pictus by the Moravian author Comenius. Orbis Pictus had a picture on every page, followed by the name of the object in Latin and English. It was translated into English the year after it appeared, and was used in homes and schools around Europe and Great Britain for years. Early children’s books like Orbis Pictus were illustrated by woodcut, and many times the same image was repeated in a number of books regardless of how appropriate the illustration was to the story.[7]:322 Newer processes, including copper and steel engraving began being used in the 1830s. One of the first uses of Chromolithography, a way of making multi-colored prints, in a children’s book was Struwwelpeter, published in Germany in 1845. English illustrator Walter Crane refined its use in children’s books in the late 1800s. Walter Crane’s chromolithograph illustration for The Frog Prince, 1874. Another illustration method appearing in children’s books was etching, used by George Cruikshank in the 1850s. By the 1860s top artists in the west were illustrating for children, including Crane, Randolph Caldecott, Kate Greenaway and John Tenniel. Most pictures were still black-and-white, and many color pictures were hand colored, often by child labor.[1]:224-226 The Essential Guide to Children’s Books and Their Creators credits Caldecott with â€Å"the concept of extending the meaning of text beyond literal visualization†. In India Nandalal Bose, whose paintings are considered artistic treasures, illustrated books for children from the late 1800s into the 1900s. The early Twentieth-century brought more highly regarded illustrators to the pages of children’s books. Artists like Kay Nielson, Edmund Dulac and Arthur Rackham produced illustrations that are still reprinted today.[1]:224-227 The development in printing capabilities found itself reflected in children’s books. After World War II offset lithography became more refined, and by the 1950s painter-style illustrations like Brian Wildsmith’s were common.[1]:233 History According to Aspects and Issues in the History of Children’s Literature from the International Research Society for Children’s Literature, the development of literature for children anywhere in the world follows the same basic path. All children’s literature, whatever its current stage of development, begins with spoken stories, songs and poems. In the beginning the same tales that adults tell and enjoy are adapted for children. Then stories are created specifically for children, to educate, instruct and entertain them. In the final stage literature for children is established as separate from that of adults, having its own genres, divisions, expectations and canon. The development of children’s literature is influenced by the social, educational, political and economic resources of the country or ethnic group. Before 50 BC Every people group has its own mythology, unique fables and other traditional stories told for the instruction and entertainment of adults and children. The earliest written folk-type tales include the Panchatantra from India, composed about 200 AD, it may be â€Å"the world’s oldest collection of stories for children†,though other sources believe it was intended for adults. The Jakatas, stories from India about the birth of Buddha, go back to the second or third centuries BC A few of these stories, particularly those where Buddha took the shape of an animal, would have been enjoyed by children. The source stories for The Arabian Nights, perhaps also originally from India, have also been traced back this far. As an example of oral stories that certainly would have been enjoyed by children, the tale of The Asurik Tree goes back at least 3,000 years in Persia, now Iran. The greatest ancient Greek poet, Homer, lived sometime between 1200 BC and 600 BC. Author of the Iliad and the Odyssey, Homer’s work contributed to the development of all Western literature, including that for children. Between 750 and 650 BC Hesiod told stories that became a major source of Greek mythology. Irish folktales can be traced as far back as 400 BC. These stories of witches, fairies and magic spells were preserved by storytellers traveling across the island. For centuries Ireland’s geographic isolation helped preserve them. 50 BC to AD 500 Papyri from the 400s AD tell versions of Aesop’s fables. In Imperial China, children attended public events with their parents, where they would listen to the complicated tales of professional story-tellers. Often rhyming, the stories were accompanied by drums, cymbals and other traditional instruments. Children would also have watched the plays performed at festivals and fairs. Though not specifically intended for children, the elaborate costumes, acrobatics and martial arts would have held even a young child’s interest. Smaller gatherings were accompanied by puppet shows and shadow plays. The stories often explained the background behind the festival, covering folklore, history and politics. Story-telling may have reached its peak during the Song Dynasty from 960-1279 AD. This traditional literature was used for instruction in Chinese schools until the Twentieth-century. Greek and Roman literature from this age is thought to contain â€Å"nothing that could be considered a children’s book in the sense of a book written to give pleasure to a child†.[15] However, children would have enjoyed listening to stories such as the Odyssey and Aesop’s Fables, since Aesop and Homer, along with the Greek playwrights were â€Å"at the heart of early reading and writing†[7]:37 in Greece at this time. 500-1400 The Panchatantra was translated from Sanskrit into Kannada in 1035 AD. The first children’s book in Urdu may be Pahelian by the Indian poet Amir Khusrow, who wrote poems and riddles for children in the 1200s-1300s.[1]:814 Buddhism spread in China during the early part of this period, bringing with it tales later known as Journey to the West. Chinese children would have enjoyed many of these stories of â€Å"fantasy, the supernatural, demons and monsters.†[1]:832 There are two schools of thought about children and European Medieval literature. The first developed from the writings of Philippe Arià ¨s in the 1960s and holds that, because children at this time were not viewed as greatly different from adults, they were not given significantly different treatment. Those holding this point of view see no evidence of children’s fiction as such existing in Europe during the Middle Ages,[17] although they recognize that instructional texts in Latin were written specific ally for children, by clerics like the Venerable Bede, and Ælfric of Eynsham. Those who disagree with Arià ¨s make several arguments, explained by Gillian Adams in her essay Medieval Children’s Literature: Its Possibility and Actuality. One is that just because a culture does not view childhood as modern Western societies do does not mean children’s literature cannot develop there. Another is that modern Western scholars have defined literature for children too narrowly, and fail to acknowledge what does exist. for example, they point to Marie de France’s translation of Aesop’s fables, and the Play of Daniel from the 1100s. Daniel Kline, in Medieval Literature for Children says modern and Medieval literature for children have common goals: â€Å"conveying the values, attitudes, and information necessary for children and youth to survive or even advance within their cultures.† Kline divides children’s literature in Europe during this time into five genres: Didactic and Moral, Conduct-related, Educational, Religious, and Popular. The debate on interpretaion aside, scholars cite this period as the time as when â€Å"many of the genres that continue to feature in writing for children emerge.†[21]:10 Examples of literature children would have enjoyed during this time include Gesta Romanorum, the Roman fables of Avianus, the French Book of the Knight of La Tour-Landry and the Welsh Mabinogion. In Ireland many of the thousands of folk stories were being recorded in the Eleventh and Twelfth centuries. Written in Old Irish on vellum, they began reaching through Europe, influencing other folk tales with stories of magic, witches and fairies. 1400s During the Byzantine Empire the Bible and Chritian hymns and stories were popular. The takeover of Greece by the Ottomans meant the enslaved Greeks had to rely on songs, lullabies, and other easily shared methosds of cultural preservation. According to Vassilis Anagnostopoulos in The International Companion Encyclopedia of Children’s Literature, these verses constitute the first children’s poetry. An early Mexican hornbook pictured in Tuer’s History of the Horn-Book, 1896. Hornbooks appeared in England during this time, teaching children basic information such as the alphabet and the Lord’s Prayer. In 1484 William Caxton published Aesop’s Fables, followed by Le Morte d’Arthur in 1485. These books were intended for adults, but enjoyed by children as well. Geoffrey Chaucer’s writings were retold for children by the late 1400s, and often European printers released versions of Aesop’s Fables in their native languages. 1500s Russia’s earliest children’s books, primers, appeared around this time. An early example is ABC-Book, an alphabet book published by Ivan Fyodorov in 1571. The first Danish children’s book, The Child’s Mirror by Niels Bredal in 1568, was an adaptation of a book of courtesy for children by the Dutch priest Erasmus. Finland had Abckiria, a primer released in 1543, but very few children’s books were published there until the 1850s. A Pretty and Splendid Maiden’s Mirror, and adaptation of a German book for young women, became the first Swedish children’s book upon its 1591 publication. In Italy Giovanni Francesco Straparola released The Facetious Nights of Straparola in the 1550s. Called the first European storybook to contain fairy-tales, it eventually had seventy-five separate stories and was written for an adult audience. Giulio Cesare Croce also borrowed from stories children would have enjoyed for his books. Chapbooks, pocket-sized pamphlets that were often folded instead of being stitched, were published in Britain and spread to the United States. Illustrated by woodblock printing, these inexpensive booklets reprinted popular ballads, historical retellings and folk tales. Though not specifically published for children at this time, they would have been enjoyed by them. Johanna Bradley in From Chapbooks to Plum Cake says that chapbooks kept imaginative stories from being lost to readers under the strict Puritan influence of the time.

Mutli Agency Working

The aim of the essay is to show an understanding of the value of effective multi-agency working in supporting children and families. It is mentioned in the department of education (2012) that multi – agency working is a way of bringing together practioners from different professions to give additional support to children and family who need it. Because children and their family needs can be very different it is ensured that right professionals are involved in the service provided, which might involve people from social work, health, education, early years, youth work, police and youth justice etc.When providing support for the children and their families it is important that practioners have an ability to provide a child centred and a holistic approach to contribute to the best support possible. Holistic approach means considering the physical, emotional, social, psychological and spiritual development and as well looking at it in a wider context. (FdA Early Childhood Studies 2012a)Department of Education (2012) mentions Multi-agency working as a generic term and is organised differently in every place, For Example it can be a team of professionals working around particular needs of a child or family, based on an area or just an establishment. The services work together within a unit or with other services and also have regular meetings for improvement of services.Multi-agency working provides benefits for children, young people and families because they support in the most efficient way, needs of the children and families are addressed more appropriately because of better quality services.. For example it provides with early identification and intervention, and keeping in mind the holistic needs, it provides better support for parents. Helping children leads to improved achievement in education and better concentration in education.Worden (1996) states that in situations where a child has lost a parent can be a very hard time for the children, because p arents are the most important people in children’s life. This can affect them both physically and emotionally. Penny (2005) states the community based figures on parent’s report of their children, aged five to sixteen who have experienced bereavement of a parent or a sibling is 3.5 %. Parkes (1993) in Machin  (2009) implicates that sometimes loss takes place suddenly leaving no time for preparation.And the impact of loss always exists. Erikson (1980) mentioned in Machin (2009) says that the psychosocial developments occurring across the child’s life span has changes such as losses and gains. The losses cause emotional distress, give grief. It is clear that from his life span theory from birth to death, challenges contribute to personal and social development. To this developmental process relationships or people form an important part of the life span. Littlejohn (2013) refers to Bowlby’s Theory of Attachment (1960) who believed that when the primary ca rer or the important figure of the child is unavailable, they respond in detachment and also may affect their ability to form caring relationship in life.Bowlby states that the children go through three stages of separation response: children might show anxiety, Show hopelessness due to the grief and feel detached. Bowlby also mentions that children and adults go through four phases of grieving process. Stage a: Shock, Stage b: Searching, protesting and yearning, Stage c: Anger or depression and Stage d: Accepting and re- adjustment. Parke, Gauvain (2009) mentions that Urie Bronfenbrenner (1979) suggests that whatever happens in the microsystem that is an individual’s experience in one particular setting, which is the family, in the case of children experiencing loss when one of the parent dies, the experience is very direct and the other settings in the microsystem are home, school and church etc.The mesosystem is the connection and relationships between microsystems, e.g. h ome/school, and church/family. Thus Bronfenbrenner states that the environment & emotions of the family can have direct effect on the child. (FDA Early Childhood Studies 2012 b). Penny (2005) mentions that Wendy Stainton Roger’s three main ways of determining the best children bereavement services as a ‘needs discourse’, a ‘rights disclourse’ and a ‘quality of life disclourse’. In the ‘needs’ disclourse Worden (1996) cited in Penny (2005) gives two alternative approaches to provide the children’s bereavement service.One is to wait till the child is showing difficulties with bereavement, which means waiting for the child to show emotional/behavioural distress and then to intervene. Stokes (2004) cited in Penny (2005)argues that this type of intervention could result in some children missing out the service that could be helpful to them. The other method would be to measure the children at risk by using a screening  i nstrument. Stokes again argues that this may not accurately reflect the experience of the family. Thus ‘needs’ disclourse alone cannot be used for child’s bereavement service.The ‘rights’ disclourse is an approach where the children’s needs must be met. Children’s right in the UN Convention of the Rights of the Child (1989) says the children have the rights to be protected from abuse and exploitation, have services to promote their healthy development and participation in decision making .the problem with children’s rights is that it conflicts with needs, and hence require careful balancing. For example where the child’s right to be protected from what an adult considers as harmful for the children.The ‘quality of life’ discourse is about the best interest of the child, as it meets the ‘needs’ and the ‘rights’ discourse.in this approach the children’s welfare is taken into acco unt with the concerns, values, resources and families and community in which children are brought up. This holistic approach is to support resilience, which is to help children overcome whatever the life challenges they face. Every Child Matters (2003) aim to support the child to be healthy, stay safe, enjoy and achieve, Make a positive contribution and achieve economic well-being.In this it supports the services for bereaved children and families, which include early intervention and prevention, having support in transition and for the family. The Children’s trust brings together police, health and the voluntary sector, and the other agencies to be involved in community based bereavement services. For example The End of Life Care strategy makes provision for bereavement care, which helps children cope with the death of their close ones.Children who experience grief are support by services such as Hospice movement which support the dying and the children and the families of t hose who are experiencing loss. The Winston’s wish in Gloucestershire in 1992 gives a good support to children and families who have a hard time experiencing loss. These services help children through listening, doing activities, which help them talk about their lost loved ones and also form bond with the other family members. Penny (2005) mentions Rolls and Payne (2004) that identified objectives leading to interventions, which are followed by the children bereavement services and additional training, supervision are often offered.The interventions offered to children are to help make sense of what has happened and the how they feel; it helps provide a secure environment for exploring, help with expressing feelings, improve communication between family members and help bonding. It helps the children to manage their emotions and feelings, thus help create memories, reduce the feeling of isolated and help move forward in life and have hope for the future. There are two types o f service. Restricted and open access. Restricted service is mainly for group children who have experienced bereavement because of particular causes such as life threating illness.Open access service offer service and support to children and families whatever type and circumstances of death, the only restriction in that would be the age of the child and the area they live in. In this type of service when death is anticipated, information, guidance and support is given to the family and children before and afterwards. I the death is sudden or tragic, additional support is offered may be offered by hospital, police, victim support, social work team etc. If children show difficulties at a late stage, help can be offered through school counsellor, educational psychologist and in extreme situation can be referred to child and adolescent mental health services.Multi agency team thus improve children and their families’ quality of life and make sure the child bereavement service is available to all children and as professionals it is important to take into account different and changing situations. Professionals work in partnership with the children, their families, the school the child goes to and community the children are from to the best interest of the children.

Example of Writing a Small Business Essay Essays

Example of Writing a Small Business Essay Essays Example of Writing a Small Business Essay Paper Example of Writing a Small Business Essay Paper Nowadays, the 21st century is the one who makes everything possible. If you have an idea, and some money you can realize it in several days. Small business can occur everywhere, and we can base it on each thing, topic, idea we have in the world. Starting a small business is never easy. Small business owners are more often to be in the trap than any others. They usually feel like they are under pressure and liars are everywhere. Well, it is for such owners to get diseases and heart attacks. Do you need it? Luckily you are in the proper place where you can find goods and services that will help you to make the best plan ever. Our service can help with writing almost every type of business plans which exist in the world. We cooperate with professionals who rather than in word know how to do business. To choose the appropriate affair that will bring the profit and pleasure, it is a very difficult task. You have to evaluate your skills, knowledge, and tastes. We highly recommend you to use self-assessment as it is the way to overcome difficulties and gain success. While running the business each person should know the answer to the question â€Å"Am I experienced enough to start my affair?† We should have the rich chain of different personal characteristics to correspond to the strict requirements. Business financial plan We cannot complete the financial forecast in sequence. And you most likely wont present it in the final document in the same sequence you compile the figures and documents. Let’s look at several important details you need to know about making a financial plan. A small essay is a very important thing; you have to think very wisely while writing it. And remember – this is just a typical plan, it might not fit your business as well, you will need to overwatch some positions, or add some more. Start with a sales forecast Set up a spreadsheet projecting your sales over the course of three years. Set up different sections for different lines of sales and columns for every month for the premier year and either on a monthly or quarterly basis for the second and third years.   If its a new product or a new line of business, you have to make an educated guess. The best way to do that is to look at past results. All other small businesses can show you in their example of what is good to do, and what is better not to be done. Create an expenses budget Youre going to need to understand how much its going to cost you to make the sales you have forecast. You have to differentiate between fixed costs (rent and payroll) and variable costs (most advertising and promotional expenses) because its a good thing for a business to know. We recommend you go with simple math. Multiply estimated profits times your best-guess tax percentage rate to estimate taxes. And then multiply your estimated debts balance times an estimated interest rate to estimate interest. Income projections This is your ‘pro forma’ profit and loss statement, detailing forecasts for your business for the coming three years. Use the numbers that you put in your sales forecast, expense projections, and cash flow statement. Business marketing plan Well, what’s next? After you ask for some help, we will make a marketing plan that is an important part of the plan. Our owner-manager knows for sure how to make a good and strong essay. It explains how youre going to get your customers to buy your products or services.  The marketing plan, then, will include sections detailing your: 1.Products or Services and your  Unique Selling Proposition If you are looking for some information on this site, then the next information will help you. Use these questions to write a paragraph summarizing these aspects for your marketing plan: What is the main feature of your service? Physical characteristics that can be the basis for the following investigation. What will be the benefit of your product?  · Small business depends on the desire of the owner to become better. Remember that benefits can be intangible as well as tangible; for instance, if youre  selling  a cleaning product, your customers will benefit by having a cleaner house, but they may also benefit by enjoying better health.  Brainstorm  as many benefits as possible to begin with  and then choose to emphasize the benefits that your  targeted customers  will most appreciate in your marketing plan. What is it that sets your product or service apart from all the rest? In other words, what is your  Unique Selling Proposition, the message you want your customers to receive about your product or service that is the heart of your marketing? Marketing plans are all about communicating this central message to your customers. 2.Pricing Strategy Being reasonable is key; you can charge any price you want to, but for every product or service theres a limit to how much the consumer is willing to pay. Your pricing strategy needs to take this consumer threshold into account. Many small businesses usually fail after making unreasonable prices, so think wisely. 3.Distribution Plan Remember, the primary goal of the marketing plan is to get people to buy your products or services. Traditionally there are three parts to the Distribution section, although all three parts may not apply to your business, that is why it is better to talk to the expert to find what will be important for you. 4.Advertising and promotions This section of the marketing plan describes how youre going to deliver your Unique Selling Proposition to your prospective customers. While there are thousands of different promotion avenues available to you, what distinguishes a successful plan from an unsuccessful one is the focus and thats what your Unique Selling Proposition provides. Think first of the message that you want to send to your targeted audience. Our writing service can do all that job instead of you, the only thing you need is to text us. To sum it up, we want to recommend you visiting our essay writing service – https://paperap.com/ it will help with everything you need. No matter what is it – start up plan, nonprofit business plan, entrepreneur business plan, business continuity plan, business plan development or preparing a business plan. We can handle each part of the work. Just text us and get your ready work back. Sounds easy? Then don’t hesitate and act!

An Evolution Definition of Darwinism

An Evolution Definition of Darwinism Charles Darwin is known as the Father of Evolution for being the first person to publish his theory not only describing that evolution was a change in species over time but also put together a mechanism for how it works (called natural selection). There is arguably no other evolutionary scholar as well known and revered as Darwin. In fact, the term Darwinism has come to be synonymous with the Theory of Evolution, but what really is meant when people say the word Darwinism? And more importantly, what does Darwinism NOT mean? The Coining of the Term Darwinism, when it was first put into the lexicon by Thomas Huxley in 1860, was only meant to describe the belief that species change over time. In the most basic of terms, Darwinism became synonymous with Charles Darwins explanation of evolution and, to an extent, his description of natural selection. These ideas, first published in his arguably most famous book On the Origin of Species, were direct and have stood the test of time. So, originally, Darwinism only included the fact that species change over time due to nature selecting the most favorable adaptations within the population. These individuals with the better adaptations lived long enough to reproduce and pass those traits down to the next generation, ensuring the species survival. The Evolution of Darwinism While many scholars insist this should be the extent of information that the word Darwinism should encompass, it has somewhat evolved itself over time as the Theory of Evolution itself also changed when more data and information became readily available. For instance, Darwin did not know anything about Genetics as it wasnt until after his death that Gregor Mendel did his work with his pea plants and published the data. Many other scientists proposed alternative mechanisms for evolution during a time which became known as neo-Darwinism. However, none of these mechanisms held up over time and Charles Darwins original assertions were restored as the correct and leading Theory of Evolution. Now, the Modern Synthesis of the Evolutionary Theory is sometimes described using the term Darwinism, but this is somewhat misleading since it includes not only Genetics but also other topics not explored by Darwin like microevolution via DNA mutations and other molecular biological tenets. What Darwinism Is NOT In the United States, Darwinism has taken on a different meaning to the general public. In fact, opponents to the Theory of Evolution have taken the term Darwinism and created a false definition of the word that brings up a negative connotation for many who hear it. The strict Creationists have taken the word hostage and created a new meaning which is often perpetuated by those in the media and others who do not truly understand the real meaning of the word. These anti-evolutionists have taken the word Darwinism to not only mean a change in species over time but have lumped in the origin of life along with it. Darwin did not assert any sort of hypothesis on how life on Earth began in any of this writings and only could describe what he had studied and had evidence to back up. Creationists and other anti-evolutionary parties either misunderstood the term Darwinism or purposefully hijacked it to make it more negative. The term has even been used to describe the origin of the universe b y some extremists, which is way beyond the realm of anything Darwin would have made a conjecture on at any time in his life. In other countries around the world, however, this false definition is not present. In fact, in the United Kingdom where Darwin did most of his work, it is a celebrated and understood term that is commonly used instead of the Theory of Evolution through Natural Selection. There is no ambiguity of the term there and it is used correctly by scientists, the media, and the general public every day.

Cell Membrane Electron Transport Chain Biochemical

Cell Membrane/ Electron Transport Chain / Biochemical Pathway Essay, Research Paper 1. The cell membrane construction is critical to the life of the cell. The cell membrane is shaped as holding a phosphate caput at the really outer surface, and two fatty acid dress suits hanging from it. The membrane is dual, so at the tip of the fatty acid dress suits, there are two more fatty acid dress suits attached to another phosphate caput. This is what it looks like: The ground the cell membrane is shaped like this is chiefly to command the H2O flow in and out of the cell. Water is really of import to the cell: if excessively much H2O enters the cell, the cell will detonate, and if excessively much H2O leaves the cell, the cell will shrink up and decease. This is how the cell membrane controls H2O flow: the phosphate caputs are polar, and somewhat attract H2O. However, the fatty acid dress suits in between are non polar, and repel H2O, so the fatty acid dress suits prevent excessively much H2O from come ining or go forthing the cell. With this tough membrane, there has to be a manner for things to come in the cell. This is where the channel proteins come in. They act as gateways to the cell. There are many ways to come in the cell. Some ways require energy, while others don? T. The ways that require energy are put into a class called active conveyance, while the ways that don? T require energy are put into a class called inactive conveyance. An illustration of active conveyance is the proton pump. The proton pump is an built-in portion of chemiosmosis, and it pumps protons from an country of low concentration to an country of high concentration. This requires energy since things like to travel from an country of high concentration to an country of low concentration. An illustration of inactive conveyance is facilitated diffusion. This is r eally easy since the atom is traveling from an country of high concentration to an country of low concentration and through a channel protein made precisely for its size and s hape. 2. These membranes are really of import to the negatron conveyance concatenation. This is because they house the membrane proteins that make up the negatron conveyance concatenation. The two negatron conveyance ironss are similar in that they both make Adenosine triphosphate by chemiosmosis, and they are different in the fact that they pump protons in different waies: the negatron conveyance concatenation in the thylakoid bed pumps protons in the cell ( from an country of low concentration to an country of high concentration ) so the protons are forced out through the ATP synthetase channel. The negatron conveyance concatenation in the chondriosome membrane pumps protons out of the cell ( from an are of low concentration to an country of high concentration ) and so they are forced into the cell through the ATP synthetase channels. 3. Biochemical pathways play a really of import function in our organic structure. A biochemical tract is fundamentally a group of enzymes that all work on a substrate to turn it into the terminal merchandise. This is how it works: the reactant binds with the first enzyme to go reactant # 2, so reactant 2 binds with enzyme 2 to go reactant 3, and reactant 3 binds with enzyme 3 to go reactant 4, and so on. This goes on until the last reactant binds with the last enzyme organizing the terminal merchandise. When the cell has sufficiency of the terminal merchandise, the manner it shuts the biochemical tract is really interesting. The allosteric site of enzyme # 1 is shaped like the terminal merchandise, and when there is a high concentration of the terminal merchandise, it binds with the allosteric site of enzyme # 1, altering the form of the active site of enzyme # 1. Therefore, reactant # 1 can no longer adhere with enzyme # 1, efficaciously closing down the full procedure. When the ce ll needs more end-product, it removes the end-product from the allosteric site of enzyme # 1, and reactant # 1 can adhere with enzyme # 1 to organize reactant # 2, and so on. Thus, the biochemical tract is back in concern.

We spend too much on education Essay Example | Topics and Well Written Essays - 500 words

We spend too much on education - Essay Example Assuredly, the returns to education are currently higher than they were a few years ago. However, to acquire this education, the government is seemingly spending more when compared with the efficiency it derives. Indeed, various costs relate to the acquisition of education. Nevertheless, the amount we spend on education does not seem to correlate with the value of the resulting credentials. As such, this paper shows that we are currently spending too much on education. The federal government and the American taxpayers are already feeling the pressure of financing education in America (Whybrow, n.y). Indeed, in its quest to provide education to its citizens, the federal government using taxes subsidizes costs on research, tuition, offers student’s loans, and scholarships (McArdle, 2012). In the recent years, these costs have been increasing as seen in the country’s education budget. Indeed, the education sector currently takes one of the biggest chunks of the national budget as the federal government, the taxpayers struggle to keep up with the increasing number of students, and the costs related to education. Notably, the eminent struggle to finance education shows that the results of previous financing have no capacity to support modern education. As such, we can confirm that the federal government and the taxpayers are spending too much on education. At the same time, Americans seeking to acquire higher education at the universities and colleges are currently paying a lot of money towards this venture. Indeed, such students or their parents have to pay accommodation, library, transport, alumni donations, tuition, research, private scholarships, and other costs related to quality education (McArdle, 2012). In fact, by 2011, an average college student would spend about $ 17,000 a year while those who opt to take the government’s education loans accrue about $ 23,000 a year (The New York Times, 2011). These figures have risen in the recent past and

Biodiversity Essay Example | Topics and Well Written Essays - 250 words

Biodiversity - Essay Example As opposed to Cardinale et.al (2012), Dawson et.al (2011) argues that climate change is the major threat to biodiversity in the 21st century and not human activities as stated by the former. In light of this, the article addresses the viable solutions into dealing with the loss of biodiversity as a resultant of climate change. If not, the loss of biodiversity will be complemented by termination of evolutionary potential and consequent disruption of ecological services. Both of which are equally detrimental. In response to this, the article proposes the development of an Integrated Science of Climate-Change Biodiversity Assessment as the most effective solution in curtailing the loss of biodiversity. However, regardless of the difference in the opinions in both articles, all the authors acknowledge the importance of the biodiversity. It is due to this that Cardinale et.al (2012) focuses their research on the specific effects of the loss of biodiversity on humans while Dawson et.al (2011) explores viable methods of mitigating their current loss. Biodiversity plays a very significant role in every ecosystem and numerous factors including human activities and climatic change are resulting in their loss. As a result, there should be measures that address every factor resulting in the loss as opposed to individual issues as seen

The Paradoxical Relationship Between Atheism and Communism Term Paper

The Paradoxical Relationship Between Atheism and Communism - Term Paper Example On the other hand, communism was a sociopolitical movement which was made famous by Karl Marx in the early 19th century. This movement was related by Marx as the solution to the problems which the world was facing back then, and still is, the rich getting richer and the poor getting poorer. Marx suggested that there should be a system in which all material goods are owned by the entire community so that the poor are not working to make the rich even richer. The society would have no class and the resources would be used keeping in mind the best interests of everyone (Marx & Engels, 1948). The relation between communism and atheism emerges where Karl Marx states, â€Å"Religious suffering is, at one and the same time, the expression of real suffering and a protest against real suffering. Religion is the sigh of the oppressed creature, the heart of a heartless world, and the soul of soulless conditions. It is the opium of the people.† It needs to be noted here that communism, th e idea which was proposed by Karl Marx is the one which incorporates atheism into it. Atheism does not incorporate into it any kind of social or political belief or agenda. Thus the relationship which is being discussed here is of the involvement of the idea that religion is detrimental to the human in communism. While atheism negates the idea of a religion being in anyway beneficial to man, it itself provides a belief system along with a set of rules to follow, in short, it provides a religion. While religion may make a man secondary to a deity or a God, it makes every man secondary to a power which is far greater than man himself where as communism in giving man the power to make his own decisions, provides him with a system to which he is secondary, a system that is ultimately run by a human. And as someone so eloquently put it, as long as it is human, it is flawed (Markham, 2010). While supposedly giving humans who are poor the freedom to not be forced to bring up their children in less then desirable conditions, communism impresses upon them the importance of following the system, again, where it gives freedom in one way, it takes it away on the other hand. One can say, while looking at this, that atheism while denying religion and grading it the root of all evils, provides to the people a system of belief. One very much like a religion, that would give people hope that someone up their, whether in the skies or sitting on a chair is looking out for their freedom and betterment. Here, atheism in relation to communism contradicts itself. While it denies people the right to follow a deity of their choice, it forces them to follow one which it puts into place. And while it claims that the human mind is free and should be developed enough not to believe in a deity or anything supernatural, it also makes it very clear that there is indeed a higher power which is communism (Marx & Engels, 1948). The problem which arises when communism and atheism are discussed i n relation to each other is the fact that all definitions of communism are decidedly vague. While it explains very clearly why communism would work, it does not say how. It explains how religion could be detrimental, but does not say why. There are no set of rules which put communism into action, thus the derivations of communism were many and varied. And by co-incidence or by pure irony,

Politics of climate change science and its uses and abuses Essay

Politics of climate change science and its uses and abuses - Essay Example nd the challenges that he encountered during his research from Papal, fellow scientists and even had to be held under house rest for the rest of his life. He shows that the progress of scientific knowledge is determined by lack of political dictation. Politics cannot dictate what scientists research on, nor can their findings be ignored even if they threaten our beliefs or personal economic circumstance. On the other hand, Sarewitz supports that there is looming climate change crisis which he says is grounded on scientific rationality that lacks, moral base, experience and empathy. This is a rationality that relies on natural sciences and economics and excludes history, culture and politics. In his case, science and climate policy may not be adequate ways of combating climate change. Rather a change in the morality of the society and the need to care about science, rationality and truth, he argues are the key towards scientific rationalism. The film, an inconvenient truth, produced by Al Gore also identifies with the presence of a looming climate change and global warming. Gore discusses the scientific facts behind global warming showing how it affects the environment. He provides the effects that result from failure to respond to this crisis and points out an inconvenient truth of what all individual can do to conserve and protect the

Geology of your hometown Essay Example | Topics and Well Written Essays - 1500 words

Geology of your hometown - Essay Example The city has four counties that are under its jurisdiction; these are Feeding, Feixi, Changfeng, and Lijiang. It also has one Sub County and four urban districts, Yaohai, Loyang, Shushan, and Baohe. Its development zones include Hefei economic and technological development area, Hefei pilot zone, and Hefei Chaohu economic development zone (Li).   Each region around Anhui province in China is unique. Hefei covers an expanse of an area of 11400 square kilometers with 37mertres above the sea level and an urban population of 7.52million people, with mandarin as a primary language spoken. It has longstanding historical traditions though it is greatly influenced by immigrant population. There is one developed Lake Known as Swan. It is next to a new build government building, and it is a beautiful place to have a picnic. The geological terrain offer an artificial beach which attracts many people especially during the summer. It has the largest number of consumer group and greatest potential for development. It is a city Center for politics, economy and culture, education, information, finance, commerce, and communication in Anhui province, China. It has the fastest growing economy because Chinese national government has given its local government funding for expansion and growth (Morris). Hefei is one of the most suitable places to live in due to its excellent public security and clean environment. In 2004, it was awarded the "China Excellent Living Environment Prize." In 2014, it was also awarded as an excellent green ecological city. The lake has wonderful scenery and many aquatic products (wu). Geology of Chaohu Lake has hot springs in it, which are rich in active mineral elements, and rare and beautiful flowers that grow in it. Hefei functions connect to national means of transportation in China with well-developed expressway network leading to all directions. Its airport owns over 30 domestic air routes and direct flights to Hong Kong, Fukuoka,

The Paradoxical Relationship Between Atheism and Communism Term Paper

The Paradoxical Relationship Between Atheism and Communism - Term Paper Example On the other hand, communism was a sociopolitical movement which was made famous by Karl Marx in the early 19th century. This movement was related by Marx as the solution to the problems which the world was facing back then, and still is, the rich getting richer and the poor getting poorer. Marx suggested that there should be a system in which all material goods are owned by the entire community so that the poor are not working to make the rich even richer. The society would have no class and the resources would be used keeping in mind the best interests of everyone (Marx & Engels, 1948). The relation between communism and atheism emerges where Karl Marx states, â€Å"Religious suffering is, at one and the same time, the expression of real suffering and a protest against real suffering. Religion is the sigh of the oppressed creature, the heart of a heartless world, and the soul of soulless conditions. It is the opium of the people.† It needs to be noted here that communism, th e idea which was proposed by Karl Marx is the one which incorporates atheism into it. Atheism does not incorporate into it any kind of social or political belief or agenda. Thus the relationship which is being discussed here is of the involvement of the idea that religion is detrimental to the human in communism. While atheism negates the idea of a religion being in anyway beneficial to man, it itself provides a belief system along with a set of rules to follow, in short, it provides a religion. While religion may make a man secondary to a deity or a God, it makes every man secondary to a power which is far greater than man himself where as communism in giving man the power to make his own decisions, provides him with a system to which he is secondary, a system that is ultimately run by a human. And as someone so eloquently put it, as long as it is human, it is flawed (Markham, 2010). While supposedly giving humans who are poor the freedom to not be forced to bring up their children in less then desirable conditions, communism impresses upon them the importance of following the system, again, where it gives freedom in one way, it takes it away on the other hand. One can say, while looking at this, that atheism while denying religion and grading it the root of all evils, provides to the people a system of belief. One very much like a religion, that would give people hope that someone up their, whether in the skies or sitting on a chair is looking out for their freedom and betterment. Here, atheism in relation to communism contradicts itself. While it denies people the right to follow a deity of their choice, it forces them to follow one which it puts into place. And while it claims that the human mind is free and should be developed enough not to believe in a deity or anything supernatural, it also makes it very clear that there is indeed a higher power which is communism (Marx & Engels, 1948). The problem which arises when communism and atheism are discussed i n relation to each other is the fact that all definitions of communism are decidedly vague. While it explains very clearly why communism would work, it does not say how. It explains how religion could be detrimental, but does not say why. There are no set of rules which put communism into action, thus the derivations of communism were many and varied. And by co-incidence or by pure irony,

Geology of your hometown Essay Example | Topics and Well Written Essays - 1500 words

Geology of your hometown - Essay Example The city has four counties that are under its jurisdiction; these are Feeding, Feixi, Changfeng, and Lijiang. It also has one Sub County and four urban districts, Yaohai, Loyang, Shushan, and Baohe. Its development zones include Hefei economic and technological development area, Hefei pilot zone, and Hefei Chaohu economic development zone (Li).   Each region around Anhui province in China is unique. Hefei covers an expanse of an area of 11400 square kilometers with 37mertres above the sea level and an urban population of 7.52million people, with mandarin as a primary language spoken. It has longstanding historical traditions though it is greatly influenced by immigrant population. There is one developed Lake Known as Swan. It is next to a new build government building, and it is a beautiful place to have a picnic. The geological terrain offer an artificial beach which attracts many people especially during the summer. It has the largest number of consumer group and greatest potential for development. It is a city Center for politics, economy and culture, education, information, finance, commerce, and communication in Anhui province, China. It has the fastest growing economy because Chinese national government has given its local government funding for expansion and growth (Morris). Hefei is one of the most suitable places to live in due to its excellent public security and clean environment. In 2004, it was awarded the "China Excellent Living Environment Prize." In 2014, it was also awarded as an excellent green ecological city. The lake has wonderful scenery and many aquatic products (wu). Geology of Chaohu Lake has hot springs in it, which are rich in active mineral elements, and rare and beautiful flowers that grow in it. Hefei functions connect to national means of transportation in China with well-developed expressway network leading to all directions. Its airport owns over 30 domestic air routes and direct flights to Hong Kong, Fukuoka,

Economic Terrorism Essay Example for Free

Economic Terrorism Essay This refers to the act by any group of people or state to destroy a society for military, social, political and religious purposes. This is done for the sole and illegal purpose of creating chaos and collapse of the target (Small Wars journal. July 2005). Economic terrorism based on environmental issue, can be viewed as illegal actions that can be taken against individuals, corporations or states that are accused of undermining proper environment of a given society in conscious pursuit of profit . The main purpose of such actions is directly aimed at the protection and preservation of the environment to prevent further environmental degradation. Environmental degradation has been increasing, resulting to potential crises that need collective action coupled with the motivation for the good of the world community. The challenges that have led to the crises include; global warming, damaged ozone layer, water contamination, nuclear weapon proliferation and increased income inequalities within and among nations. Economic terrorism though illegal can be justified in several ways. There is a classical principle implying that, when markets are functioning properly, there are uncoordinated actions of self-interested groups or agents. This consequently result to an efficient outcome, where those who earn huge profits do so by making others lose severely . In circumstances where huge companies either privately owned or state-owned are involved in polluting the environment (for instance through emissions, chemical released into the water bodies) in the process of optimising their production, the societies that live around the degraded environment are the great losers. Illegal actions against such companies reduce efficient outcome. The companies cannot benefit hugely while the society loses through environmental degradation. Economic terrorism prevents â€Å"unhealthy† development. Many nations make efforts to become more developed, in an effort to improve the living standards of its people or citizens. Unfortunately, this may result to reduced living standards when the environmental consequences of this development outweigh the economic gains. Where legal channels of addressing this problem may fail, illegal actions may be the best option. Terrorism may be considered an effective way of preventing environmental degradation in countries where options are more limited for improving environmental quality. Expanding populations demand economic growth to support them. This may pressure such countries to undertake development activities that severely affect the environment. Limited options to prevent this type of development in such circumstances may result to economic terrorism against the country. Proliferation of nuclear weapons may give particular nations a sense of security and autonomy to pursue their own interests even when these interests affect the world community. This makes the countries so rigid, such that they cannot follow the set global guidelines to curb environment depletion as required. Some may therefore view economic terrorism against such nations as the only solution to stop them from further environmental devastation. In most cases, environmental degradation affects the weak in a society. Those who are not well equipped to take legal actions against the state for causing degradation, are usually convinced that they can still do the same through terrorism For instance, terrorism more often provides an advantage to the weak, especially when they are confronting the state The advantage is as a result of the terrorists’ use of secrecy and minimal resources needed for the attack. The market for the produced commodities is very crucial to the growth of any company. Lack of market for the commodities will mean huge losses for the producer. Where the producer fails to follow an environmental code, as required, legal action should be undertaken against them. Sometimes, this may fail. Environmental activists may have no other option other than sabotaging the market of the goods . For example, an activist minority group resulted to attacking anything and everyone associated with the entire production and distribution of Salmon fish that was found to have potential dangerous levels of cancer causing PCBs in the fish. Consumers were also targeted, which affected the market of the fish adversely (Key. W. 2004). Terrorist actions cause great costs for the industries that cause pollution or environmental degradation, compared to the costs they would incur if legal actions were taken against them. Result of illegal actions on their property will be taken very seriously, hence they will be more obliged to curb pollution to prevent future losses from such actions. Industries, companies or factories work very efficiently to protect against activities that may jeopardise their profits. Damage to property or commodities through terrorism are unacceptable to them. Legal actions that may be undertaken against them may be counteracted very easily. Environmental activists are very aware of this possibility. It will be very easy for them to undertake an action that is difficult for the institution to protect against- and that is economic terrorism. Economic terrorism enjoys more attention as compared to legal channels. â€Å"When a terrorist attack in one country involves victims, targets, institutions, governments, or citizens in another country terrorism assume a transnational character†(Sandler, T. 1997). It means a solution is likely to be sought, which will work towards curbing further environmental depletion. Finally, the fear of the developed countries that environmental degradation in the poorer countries may spill over to them may encourage trade war. This is whereby, these nations may impose ever more restrictive trade practices on the developing countries. This may be looked at as economic terrorism. Developed nations may reject commodities from developing nations that encourage environmental degradation, affecting the economy of that particular nation. References Key. W. (2004). Washington Fish Growers Association. The Farmed Salmon Debate. Accessed on 2008-04-14 from; http://www. growfish. com. au/content. asp? contentid=1263 Sandler, T. 1997. Global Challenges; An Approach to Environmental, and Economic problems. Books. google. com Small Wars journal. July 2005,volume of the SWJ magazine. Accessed on 2008-04-14 from; www. smallwarsjournal. com

Overview Of The Success Of Alibaba Com

Overview Of The Success Of Alibaba Com The strategic plan defines Alibaba.coms overall mission and objectives, and that is true for any given company. Within each business unit, marketing plays a role in helping to accomplish the overall strategic objectives. Alibaba.coms goal is to build strong and profitable customer relationships. Alibaba.coms marketing strategy will consider the marketing logic by which the company hopes to achieve these profitable customer relationships. How they do that? Through market segmentation, targeting, and positioning. Guided by marketing strategy, Alibaba.com designs a marketing mix made up of factors under its control (product, price, place, and promotion). To find the best marketing mix and put it into action, Alibaba.com engages in marketing analysis, planning, implementation, and control. Through these activities, Alibaba.com should watches and adapts to the actors and forces in the marketplace environment. It is clear that an Alibaba.com objective is to win suppliers and buyers relatio nships. Long time relationships are profit to the company. The marketing mix is the set of controllable, tactical marketing tools that the firm blends to produce the response it wants in the target market. The marketing mix consists of everything the firm can do to influence the demand for its products and services. The many possibilities are collected into four groups of variables known as the four Ps: product, price, place, and promotion. (G. Armstrong, 2007) Product means the goods and services combination that Alibaba.com offers to the target market, to the buyers. At Alibaba.com web site buyers more often find not only the products they need but service agreement, warranty, or other services. All which are parts of the product package. Product package include: variety, quality, design, features, brand name, packaging, and services. Price Price is the amount of money Alibaba.coms buyers has to pay to obtain the product. The retail price of a consumer product may be suggested by the manufacturer, but retailers are free to set any price they wish for items sold in their stores. In business to business sales, the price of a product is usually negotiated. However, at Alibaba.com, if a buyer wishes to get more of the same product, the buyer will get a discounted price. Place Place or distribution refers to the locations where the product is available to the customer. Most consumer products are available at retail outlets. In business to business, transaction should be from a manufacturing to the buyers. And every product, whatever it is a consumer or a business product, must begin somewhere, and must, somehow, get into the hands of the buyer. The path that the product takes, from the point of origin to point of sale, is called the distribution channel, which is an important part of the marketing mix. Most of Alibaba.coms products are from China. Therefore, Alibaba.com must deal with third company such as FedEx to ease the transportation of the distribution. Promotion Promotion is the set of activities that communicates the merits of the product and persuades prospective customers to buy it. These activities include everything related to marketing communications: advertising, sales promotion, public relations, direct marketing, and personal selling. As for Alibaba.com, the company needs to focus more into promotion. More direct marketing and advertising is the key to success at this stage. An effective marketing program blends all elements of the marketing mix into a coordinated plan designed to achieve the companys marketing objectives by delivering value to customers. The marketing mix constitutes the companys tactical tool kit for establishing strong positioning in the target markets or into the marketplaces. Conclusion and recommendations In conclusion, Alibaba Group makes it easy for anyone to buy or sell online anywhere in the world. Alibaba group is a family of Internet-based businesses that includes business-to-business international trade, online retail and payment platforms and data-centric cloud computing services. The Group was founded in 1999 by Jack Ma, a pioneer who has aspired to help make the Internet accessible, trustworthy and beneficial for everyone. The privately held Alibaba Group reaches Internet users in more than 240 countries and regions, and employs 17,000 people in more than 50 cities in Greater China, Japan, Korea, the United Kingdom and the United States. (www.news.alibaba.com) There are many companies partnered with Alibaba group. Such companies: Alibaba.com Global leader in business-to-business e-commerce Taobao Chinas largest Internet retail website and one-stop platform for shopping, socializing and information sharing Alipay Chinas leading third-party online payment platform Alibaba Cloud Computing Developer of advanced data-centric cloud computing services China Yahoo! One of Chinas leading Internet portals Although, since Alibaba group was found in 1999, and won more than 6 awards and honors, I recommend that the marketing management of Alibaba group should look into consideration to their promotional strategy. In fact, more of public relations and advertising will pump up awareness. Doing so, the group may benefit more buyers and seller; after all, that is the marketing objective of the group.

Argumentative Essay: Gun Control Violates The Second Amendment of the Constitution :: Second Amendment The Right To Bear Arms

Civilian ownership of firearms has for more than two hundred years been the very cornerstone upon which the liberty of the public has been supported. The very reason that Americans have never suffered a tyranny on the scale of Nazi-Germany has been due to the proliferation of firearms in the hands of the general public. The Second Amendment to the Bill of rights of the United States Constitution states "A well regulated militia being necessary to the security of a free state, the right of the people to keep and bear arms shall not be infringed." In order to understand that right, the modern reader must understand the semantics of the eighteenth century. The term "Well Regulated" meant well trained according to James Madison, the principle author of the Constitution. The term militia, according to the Militia Act of 1792, referred to all able-bodied male citizens. The meaning then of the Second Amendment is made quite clear. It is meant to serve as a chain upon the government to prevent the infringement of government power upon the Civil Liberties of Americans. Further proof of this can be seen in a quote from George Madison. "I ask, Sir, What is the Militia? It is the whole people, except for a few public officials." (George Madison, Three Elliot, Debates at 425-426). R ichard Henry Lee, in his Additional Letters from the Federal Farmer of 1788 stated, "A militia, when properly formed, are in fact the people themselves.and include all men capable of bearing arms." Title Ten section 331 of the U.S. code states "The Militia of the United States consists of all able bodied men at least seventeen years of age." The founding fathers of the United States believed that government is a necessary evil. They wrote the Bill of Rights, as stated earlier, to serve as a chain, which would limit government power over its citizens. Civilian ownership of firearms would, in the founding fathers' view, be the " American Peoples' liberty teeth." (George Washington). This is to say that, despite attempts by some hypothetical future government to impose a tyranny, the American people would be able to resist it without armed force. The same founding fathers had only thrown off the yoke of tyranny during the revolution. They knew full well the value of an armed citizenry in fighting off tyranny. The minutemen assembled at Lexington and Concord to prevent the Royal Fusiliers from seizing the munitions of the militia as General Gage had ordered (Order of General Gage, April 18,1775).

Use of Symbols and Symbolism in Steinbecks Flight :: Steinbeck Flight Essays

Use of Symbolism in Steinbeck's Flight In his classic short story, "Flight," John Steinbeck uses many examples of symbolism to foreshadow the conclusion. Symbolism can be anything, a person, place or thing, used to portray something beyond itself. It is used to represent or foreshadow the ending of the story. Steinbeck uses colors, direction, and nature symbolism to help presage Pepà ©'s tragic death. Let us now more closely examine the ways that Steinbeck uses colors to foreshadow the ending of his short story. Perhaps the most repeatedly used symbol in "Flight," is the color black. In literature many authors use black to represent death. There are numerous examples in this short story. Some of these include the black handle on the long blade, Pepà ©'s black hair and the black jerky. Another example may be found when Pepà © puts on his fathers black coat, which represents death. When Pepà © puts on the coat he is literally covering himself with death. Another fine example is the trail in which Pepà © travels. Steinbeck describes the path as a well-worn black path. By traveling on this path he is in fact taking the road of death. Furthermore Pepà ©'s appearance also helps foreshadow the ending. Steinbeck describes him as having a black hat that covers his black thatched hair. Pepà © is also described as being dark, lean and tall. Another example is Pepà ©'s shack. The shack is described as weathered and very old. It casts a rather large shadow to the North east. The darkness of the shadow symbolizes death in the home. As we can readily see, the authors use of black symbolism in the story tells us that the main character, Pepà ©, is impending death. Another commonly used symbol in the story "Flight," is direction. Direction is used to represent positive or negative effects. North and East are generally "good" directions. Many people feel this came about when the early man saw the sun rise in the East. On the contrary, the directions South and West are generally "bad" directions. Basically this is because the sun sets in the West. Besides compass directions, height is also a very popular way of foreshadowing the conclusion of the story. The direction up, which is also the way to heaven is generally "good," while down, the direction of hell, is considered to be "bad." An example of this form of symbolism can be found when Pepà © is returning home.

Mcdonald’s Is China Loving It Possible Solution

With China’s rapidly developing economy, the rising wealth of its middle-class and more Western fast-food chains infiltrating the nation, McDonald’s finds itself at a crossroads. The company must evaluate its current standing in the Chinese fast-food market and elect to either continue its present operations, hoping to maintain its second place rank to KFC, or implement new strategies to gain market share, meet the Chinese people’s expectations, and abide by governmental standards. The following alternatives will be evaluated to make a decision: 1. Base – Status QuoIn this scenario, McDonald’s will continue operating under its current strategies. New threats from competitors in China, including long-time rival KFC, Asian fast-food companies like Hong Kong’s Cafe de Coral, Taiwan’s Dicos Fried Chicken and Japan’s Ajisen Ramen, and emerging Western chains like Subway and Rainforest Cafe, would be ignored. Since its competitorsâ₠¬â„¢ menus focus on Chinese preferences for chicken and noodle dishes, McDonald’s will attempt to continue to offset that advantage by emphasizing quality and service. However, in the long run, McDonald’s operations would fall victim to China’s developing economy.In particular, China’s unionized workers would call for additional pay increases and inflationary pressures would cause material costs to rise. As a result, McDonald’s would be forced to increase its prices, as it had done in the past. In all likelihood, the price point for the quality of food offered would fail to live up to public and governmental standards. With competitors progressing in tandem with China’s economy, offering more luxurious casual dining environments and healthier menu options, McDonald’s would fall behind in the market. 2.Option 1: Efficiency, Convenience, and Environmental Responsibility. In this case, McDonald’s would augment its strategies to re main competitive with Western fast-food counterparts like KFC, Burger King and Subway, and Asian competitors like Cafe de Coral, Dicos Fried Chicken and Ajisen Ramen. McDonald’s would capitalize on the public’s demand for quick, convenient service at low prices and continue using its tier pricing model. The company would further exploit the wealth distribution in China by widening its target focus to include the increasing purchasing power of the lower-tier consumer in rural egions of the country. Chinese rural households account for over 60% of the total population. These households spend a larger proportion of income on food, compared to urban households, but as incomes rise, the proportion spent on food does not increase (see Exhibit 1). Thus, McDonald’s would focus on selling more products to more customers at lower prices. McDonald’s would incorporate healthier options in its menu, so to compete with Subway, a chain focused on fresh, healthy food, an d to address growing governmental concerns with an obesity epidemic.McDonald’s would also secure and sustain its locally-based supply chain and joint ventures, to maintain value and its business model, keeping competitors at a disadvantage. (page 8 lihua) (ultra modern cost efficiency) Despite the lack of formal legislation on environmental issues in China, McDonald’s would further emphasize its dedication to decreasing its environmental impact by repositioning itself as a market leader in environmentally friendly packaging, going beyond the established â€Å"no straw days† instituted in Hong Kong.This will highlight McDonald’s willingness to partner with its customers to decrease the use of plastic as well as reducing packaging costs. McDonald’s long-term goal would be to dominate the fast-food market as a dependable, responsible and valued brand. 3. Option 2 – Sophisticated Dining Experiences This option targets the higher-income segment o f the population. McDonald’s would recognize that individuals in this market have rising standards on the type of food and service they receive.Additionally, the amount of money these individuals spend on food, in proportion to growing incomes, is not increasing (see Exhibit 1). In order to retain these higher-income customers, McDonald’s will offer more luxurious ambiences and more amenities at its restaurants. McDonald’s would renovate current locations and build new locations in two ways, with both types offering the typical Western McDonald’s menu and options catered to Chinese tastes. One line of restaurants would encompass sit-down dining-rooms with waiter-service, which would mainly compete with Pizza Hut and Rainforest Cafe.The other line of restaurants, McCafes, would include sit-down dining spaces without waiter-service and offer wireless internet, calm music, and comfortable seating. The McCafes would compete directly with Starbucks. Delivery s ervice and car-side pickup options would expand throughout the country in both types of settings, to maintain sales volume. In addition, coupon partnerships with Internet companies like Taobao. com will continue to provide incentives for customers to dine at McDonald’s.The main risk in this scenario is that McDonald’s is completely revamping its identity as a true-fast food company. Consequently, the company may lose its second-place position to KFC, to justify itself as a luxury brand. 4. Option 3 – Fast Food Efficiency and McCafe Combination In this situation, McDonald’s would implement strategies from options 1 and 2. Tier pricing would continue, services and products would be tailored to the characteristics of the various provinces in the nation, and convenience, health, the environment, and luxury would be emphasized.As in option 1, McDonald’s would expand its operations in the more rural, Western provinces and renovate current locations in ur ban areas, to include the environmentally friendly and health-conscious menus and processes. In addition, a percentage of the urban locations would be transformed into McCafes, as mentioned in option 2. Drive-thrus, delivery service, and car side pickup would expand to all areas. Furthermore, McDonald’s would secure its local supply-chain, proceed with its joint venture structure, and continue coupon programs with Internet companies.IV. Critical Issues The following issues are significant considerations for McDonald’s, in order to make its decision: 1. Brand Perception: McDonald’s needs to convince its Chinese consumers that it offers a product worthy of the price it costs, that the products are special and luxurious, and that the company cares about its workers, the environment, suppliers and the health of consumers. McDonald’s must also address governmental concerns on safety and health, demonstrating that its products will not propose any detriment to China’s developing economy. 2.Impact on Market Share: Since KFC, its biggest competitor, entered the China market earlier than it did, McDonald’s must consider whether its new strategies will be able to surpass KFC in the fast-food market. McDonald’s must consider that as China develops, many new competitors will enter the fast-food market. McDonald’s strategies must be able to attract and maintain its targeted customer bases, and attract the consumers in competitors’ markets. 3. Long Term Sustainability: McDonald’s must consider whether its plan would have its desired affect to gain market share, maximize gross margin and cut its expenses.The company wants to ensure that it will maintain pricing power (charging more for fewer high-end product sales and charging less for more low-end product sales), improve consumer confidence in a rapidly changing economic environment, and continue to profit in the future. 4. Costs to Implement: McDonaldâ⠂¬â„¢s must consider the expenses associated with developing new programs and funding expansions. The company must be confident that future profits will cover implementation costs. V. Rubric and Methodology Score Key: 1 = Poor, 2 = Fair, 3 = Good, 4 = Superior, 5 = ExcellentBrand PerceptionImpact to market share LT SustainabilityCost to ImplementTotal Score Weight0. 40. 30. 20. 11. 00 Base**21141. 7 Option 144413. 7 Option 232222. 4 Option 354414. 1 **Base refers to current method. The ratings are based on a 1 through 5 scale with a score of 1 being poor and a score 5 being excellent. Weights for each criterion were assigned on an arbitrary evaluation of their importance. Brand Perception was considered most important (0. 4 weight) because most of McDonald’s problems regarding competition in China stem from a changing consumer perception of the McDonald’s brand.Impact to Market Share was considered to have the strongest secondary importance (0. 3 weight) because McDona ld’s main motivation for changing marketing strategies is to gain market share from its major competitor KFC as well as share from the increasing number of domestic fast food suppliers. Long-Term sustainability was considered to be less important (0. 2 weight) as in such a highly competitive market, McDonald’s may be forced to continuously alter the focus of its marketing strategy due the dynamic nature of the Chinese market. Finally, Cost to Implement was considered to be the least important (0. weight) as McDonald’s growth has been extremely robust and, regardless of the competition it faces, McDonald’s should be able to finance significant capital expenditures for the purpose of securing future growth. The option with the highest score should be implemented immediately. Base is included for comparison only. VI. Analysis of Alternatives Base Method: †¢Brand Perception – FAIR – Increasing awareness of the health risks of McDonaldâ€⠄¢s food, unfair treatment of workers, inconsistent environmental policy, and global perception of McDonald’s has reduced Chinese perception of the McDonald’s brand.The brand will continue eroding without action. †¢Impact to Market Share – POOR – McDonald’s will lose market share to KFC and an increasing number of domestic and foreign competitors offering diverse fast food and casual dining options. †¢Long-Term Sustainability – POOR – The dynamic changes in the purchasing power of Chinese consumers and the eroding brand perception will inspire them to purchase alternative products to those offered by McDonald’s. †¢Cost to Implement – SUPERIOR – McDonald’s will incur no additional costs than it is already incurring in the China market.Option 1: McDonald’s Concentrates on Efficiency, Convenience, and Environmental Responsibility. †¢Brand Perception – SUPERIOR – Increas ing supply chain efficiency, healthy food alternatives, clean/green/modern restaurant environment will make Chinese consumers perceive McDonald’s to be a vital, healthy, and responsible fast food alternative. †¢Impact to Market Share – SUPERIOR – McDonald’s will gain market share from KFC and other domestic and foreign competitors because its modern, energy efficient, and cost effective supply chain approach will allow McDonald’s to offer a superior product at a competitive price. Long-Term Sustainability – SUPERIOR – The efficiency of this new style of McDonald’s will enable it to keep profit margins higher during times of increased inflation and raw materials costs. This advantage will increase the sustainability of McDonald’s. †¢Cost to Implement – POOR – McDonald’s will incur significant capital expenditures costs to refurbish current restaurants, develop a more efficient supply chain p rocess, research healthier fast food alternatives that will prove successful in the Chinese market while maintaining McDonald’s brand identity as an American hamburger company.Additionally, McDonald’s will incur significant advertising expenditures as it campaigns to sell the new, green, and modern McDonald’s. Option 2: McDonald’s Concentrates on Sophisticated Dining Experiences †¢Brand Perception – GOOD – McDonald’s will increase the Chinese market’s perception of the McDonald’s brand by offering a more sophisticated dining experience worthy of higher prices and a continued characterization as a luxury brand. Impact to Market Share – FAIR – McDonald’s will enter a smaller and more specialized market with increased risks. While offering a more sophisticated and specialized food alternative will allow McDonald’s to charge a premium, there is a significant probability that this alternative will not catch on due to the increasing purchasing power of Chinese and ability to choose among casual dining competitors such as Pizza Hut and Rainforest Cafe.Long-Term Sustainability – FAIR – It is highly possible that the radical change in business plan suggested by option 2 will increase profits in the short-term as the new McDonald’s will be considered a novelty however, over the long-term, this novelty may wear off and significantly reduce the amount of returning customers. Cost to Implement – FAIR – McDonald’s will incur significant capital expenditures costs to refurbish current locations into more sophisticated casual dining atmospheres and significant advertising costs as the company campaigns to change the Chinese perception of McDonald’s from being a cheap and low class dining option to a sophisticated high-end establishment. Option 3: Fast Food Efficiency and McCafe Combination Brand Perception – EXCELLENT – McDonald’s brand perception will be maximized as it will offer a clean and green environment with fresh, fast, inexpensive, and healthy food in its flagship stores and a sophisticated and cool bistro cafe experience with interesting regional food options in its McCafe stores. †¢Impact to Market Share – SUPERIOR – McDonald’s will gain market share from KFC and other domestic and foreign fast food chains as it will offer a superior product at a lower price with an increasing corporate responsibility to have a low environmental impact.Further McDonald’s will steal market share from casual dining and coffee shop entrants as it works to make McCafe a market leader. †¢Long-Term Sustainability – SUPERIOR – Option 3 will foster superior sustainability through a strong brand perception of McDonald’s as a market leader in efficient and healthy fast food and cafe service. McDonald’s efforts to use its economies of scale to produce a very low environmental impact will keep its operating costs low and allow McDonald’s to price out the competition in the long-run while keeping margins high. Cost to Implement – POOR – McDonald’s will incur significant capital expenditures as it retools its supply chain and refurbishes its stores to operate more energy efficiently and with minimal environmental impact as well as advertising costs to convince Chinese consumers that it has corrected its prior missteps and has reinvented itself as a market leader in a new fast food space. VII. Recommendations Options 1 and 2 are not the best route for McDonald’s to pursue.In option 1 McDonald’s will seek to compete in only one market, the cheap fast food market. The more healthy, modern, and energy efficient approach will increase its brand perception, but at the opportunity cost of not exploring more casual dining marketing opportunities. By pursuing only option 2, McDonaldâ€℠¢s will compete only in the casual dining market but at the opportunity cost of the cheap fast food market that McDonald’s has been a world leader in.While option 2 will result in increased brand perception, the long-term sustainability of this option is unclear and may not justify the significant capital expenditures required to refurbish the company’s locations. While option 1 and 2 will both significantly increase McDonald’s brand perception, the increased costs of implementation and increased opportunity costs of foregoing other markets for a single market approach warrant that these options not be recommended.We recommend that McDonald’s pursue option 3 because it is a multi-segmented approach that utilizes McDonald’s current position as a market leader and focuses on expanding McDonald’s marketing footprint in the casual but sophisticated bistro/cafe space. Option 3, more than the other options, will increase McDonald’s brand pe rception and counter the growing sentiment in the China market that McDonald’s does not treat its workers fairly, does not offer healthy food choices, and does not strive to positively impact the environment.Following option 3 will reposition McDonald’s as a healthy and environmentally responsible fast food alternative. While this option will incur significant capital costs in the short-run, this option will allow McDonald’s to grow market share, price more competitively, and run a more streamlined operations that, in the long-run, will reduce operating expenses and lead to higher margins. As it will impact the problems McDonald’s faces in the case most effectively, we highly recommend that McDonald’s implement option 3 immediately. From HBS case, McDonald's Is China Loving it?